There is a significant shift occurring in online learning—one that puts students and pedagogy into the driver’s seat, and colleges and universities seeking new ways to increase enrollment and revenue.

One barrier for colleges to capture this revenue has been the business model of the companies whose business it is to help them create and deploy online programs—they take approximately 50 percent of the program's revenue as payment for their services (they typically handle marketing, recruiting, enrollment management, curriculum development, course design, support and technology hosting). These online program management providers (OPMs) have the benefit of reducing up-front investment, but the...

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About the Author:

Dr. Scott Moore is a Principal Learning Strategist at ExtensionEngine, a leading provider of custom learning experiences.  He leads the company’s practice for higher education and works with universities on strategies for creating strategic and differentiated online courses and programs. Prior to joining ExtensionEngine, he was a faculty member, administrator, and dean at Michigan Ross and Babson College for 20+ years. Scott holds a Ph.D. in Decision Sciences from Wharton.