Universities around the world rely heavily on traditional marketing strategies—direct mail, college fairs, physical ads in public transit, billboards, campus visits and other antiquated best practices—to attract candidates to their programs. Despite the advent of the internet, big data and the mobile revolution, higher ed recruiting has remained unchanged for decades.

Few universities have begun to invest in digital marketing to build brand awareness or increase program penetration, despite the effectiveness of search engine optimization (SEO) strategy, social media initiatives and email marketing campaigns.

With the emergence and growing popularity of new online and mobile media, marketing strategies for higher educational institutions...

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About the Author:

Elad Shoushan is the founder and CEO of Ready4.