For today’s advancement professionals, the pressure is enormous.

As colleges and universities face challenges like declining enrollment, depressed student retention, and mounting student debt, along with shifting perceptions of the value of a college degree, higher education’s leaders must find a new mix of funding to achieve sustainability, let alone to expand and invest. No longer able to rely on tuition revenue to support growth, institutions are now looking to their gift officers to secure more significant contributions and secure them now. In a recent Ruffalo Noel Levitz survey, 90 percent of chief advancement officers identified dollars...

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