Hanover Research pulls together comprehensive trends report based on college and university research projects; forecasts higher ed’s reinvented future.

It doesn’t matter what type of institution you’re a part of or what department you belong to; according to a new industry trends report, every college and university in the country is tailoring its research projects on academic program management—but why, and what does it mean for higher ed’s direction in the future?

“Facing greater market saturation and heightened scrutiny from state and federal governments, higher education institutions now pursue competitive advantages by specializing their program portfolios and thinking more critically about their longevity,” explains the report produced by Hanover Research, part of its Insight Series.

According to Hanover, over 1,000 research reports commissioned by more than 300 higher education clients (Hanover’s client list includes Georgetown University, Gonzaga, Johns Hopkins, Texas A&M, and Wake Forest to name a few) have dealt with program management; specifically, new program development.

The report highlights that 82 percent of all research projects for academic program management focus on new program development. Other research projects most requested by institutions concern recruiting and marketing strategies, revenue and operations, student success and retention, and community and alumni engagement.

(Next page: 5 revelations gleaned from higher ed’s research projects)

About the Author:

Meris Stansbury

Meris Stansbury is the Editorial Director for both eSchool News and eCampus News, and was formerly the Managing Editor of eCampus News. Before working at eSchool Media, Meris worked as an assistant editor for The World and I, an online curriculum publication. She graduated from Kenyon College in 2006 with a BA in English, and enjoys spending way too much time either reading or cooking.


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