Today, students want relevant information delivered directly to their smartphones, be it through Facebook, Twitter, Snapchat, or e-mail. They certainly don't want to be trolling through university websites, yet this is exactly where most college event calendars lie buried. Not surprisingly, many of the listings in these calendars fail to put bums in seats.

In an effort to reach students where they live, Providence-based Johnson & Wales University has turned to Localist, a SaaS calendar solution that uses a set of APIs to push event information to multiple platforms and websites. The software also allows the school to track performance across...

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