Year-long research with prospective students reveals the ways college websites unintentionally turn off potential enrollees.
From evidence that digital tactics play a key part in enrollment, to entire conference panels dedicated to enhancing higher ed websites, it’s clear that college websites are a must-have for enticing prospective students. But what happens when a great website is all that matters?
That’s the question higher education web development company KDG (formerly The Kyle David Group) was interested in researching: “As digital presence begins to matter more and more to internet-raised generations, can a poorly designed college website push students to...
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