Year-long research with prospective students reveals the ways college websites unintentionally turn off potential enrollees.

From evidence that digital tactics play a key part in enrollment, to entire conference panels dedicated to enhancing higher ed websites, it’s clear that college websites are a must-have for enticing prospective students. But what happens when a great website is all that matters?

That’s the question higher education web development company KDG (formerly The Kyle David Group) was interested in researching: “As digital presence begins to matter more and more to internet-raised generations, can a poorly designed college website push students to...

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About the Author:

Meris Stansbury

Meris Stansbury is the Editorial Director for both eSchool News and eCampus News, and was formerly the Managing Editor of eCampus News. Before working at eSchool Media, Meris worked as an assistant editor for The World and I, an online curriculum publication. She graduated from Kenyon College in 2006 with a BA in English, and enjoys spending way too much time either reading or cooking.