[Editor’s note: This story, originally published on January 7th of this year, was our #2 most popular story of the year. The countdown continues tomorrow with #1, so be sure to check back!]

Educators take note: it’s time to make way for Generation Z (Gen Z).

In a recent study by Barnes & Noble College, 1,300 middle-school and high school students ages 13-18 from 49 different states shared their attitudes, preferences and expectations regarding their educational and learning experiences. The findings from the study are clear: Gen Z is significantly different than previous generations, and these students will bring both...

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About the Author:

Lisa Malat is Vice President and Chief Marketing Officer at Barnes & Noble College, which serves more than 5 million students and faculty members at 743 campus stores across the country. She provides strategic direction and executive oversight in the areas of research, consumer and corporate marketing, learning and development, in-store and eCommerce strategies and operational efficiencies.