In almost every endeavor, success depends on engaging your customers to ensure their success and keep them coming back. Colleges and universities need to continually monitor student (i.e., customer) satisfaction and track their success, just as stores and businesses do. Just as retailers use mobile apps to greet shoppers and guide them through their store, college apps can welcome students onto campus, provide maps, and point out landmarks. It’s vital for universities to provide a direct channel to connect with their students.

The mobile engagement app has emerged to address this need and to provide the means to track, interact with,...

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About the Author:

Bob Nilsson is director of vertical solutions marketing at Extreme Networks. He leads the company’s efforts to address education, retail, healthcare, hospitality, and government industry trends and requirements. He is reachable at