Before they set foot in their first class, incoming college students face a maze of requirements and resources that will be critical to their success. So-called “student supports” abound. Yet forty percent of first-year students don’t return the following year, and a growing number report information overload as they navigate campus life amid newfound independence.

Perhaps with good reason. Today’s students are “over” email—and university websites just aren’t intuitive to the touchscreen generation. The nine in 10 undergraduates who own smartphones are probably familiar with the xkcd about it. College-aged Americans check their devices...

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