Higher education is at a crossroads as students navigate rising costs, time constraints, and a rapidly evolving job market that demands real-world experience
For college recruitment efforts, traditional “push marketing” programs via broadcast television, direct mail and printed marketing collateral materials are consistently showing diminishing returns on investment, while innovative digital…
How are today’s students researching higher-education institutions? The two dominant audiences for college websites are prospective and current students—and a recent Ektron infograph offers insight into the different…
Universities with online programs want a learning management system that is not only easily deployable, but also includes features that can improve student retention—a problem that is particularly…
Once regarded as a passing fad, social media is now an essential language that today’s college students—and officials—must learn in order to remain relevant and well-informed.
A year ago, Ivy Tech Community College was struggling to answer and reroute phone calls to and from its many different campuses—and students waited an average of 19…
It's no secret that colleges and universities have struggled to recruit and retain students since the 2008 recession, but using customer relationship management (CRM) software from companies such…
A project that aims to identify common factors for why college students transfer, drop out, or fail to complete courses has released full definitions for the more than…