Modern students are more connected and empowered than any generation in history. As consumers, they expect the brands they patronize to understand their needs and deliver consistent, great online experiences. And as students, they demand similarly fulfilling encounters.

Unfortunately, most institutions of higher learning would barely receive a passing grade if tested on their ability to deliver appropriate levels of service and support from the moment students enroll to the day they graduate and become alumni.

Why? Because it can be extremely difficult. Indeed, large corporations have struggled for years to meet the rising expectations of digitally sophisticated consumers, such as millennials...

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About the Author:

Vivian Wong is group vice president for Oracle Higher Education. Wong is a dynamic, outcome-driven, and accomplished technology executive who is highly focused on service excellence and customers’ success. She brings a wealth of experience and talent to develop world-class software and lead global engineering teams. Wong has a proven track record in delivering high quality products from concept to market, with over 20 years of experience building enterprise software and Cloud applications at PeopleSoft, Taleo, ServiceMax, TargetX and Oracle. Vivian is currently leading the Higher Education Product Development organization at Oracle for the latest innovation and delivery of Oracle Student Cloud.  As a strong customer advocate, she ensures that quality, usability, performance and scalability are always designed and built into her products.