In the midst of graduation season, two universities have significantly increased their graduation rates—and both say it’s due to the effective use of relatively new-to-education sales software.

Online institution Western Governors University saw a 10 percent increase in graduation rates within two years just by switching to Salesforce technology that allows its students to create connections in a virtual environment.

George Mason University is on track to increase its graduation rate by 15 percent by upgrading its advising model to manage the workload of its advisors and make them more available for students through Salesforce.

Salesforce at Western Governors...

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