If you walk on any campus today, you’d be hard-pressed to find a student that didn’t have a laptop or smart phone. In fact, 96 percent of young adults ages 18-29 use the internet – and those with a college education are more likely to use the internet than those who do not, according to a Pew Research Study. Your college can benefit from strengthening its online brand by reaching prospective students, current college attendees and alumni. The stronger the online brand, the more likely students and visitors will engage with a school.

Fortunately, there are some simple ways colleges...

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About the Author:

Krystal Putman-Garcia serves as Vice President of Marketing for Localist, an event marketing technology company that offers interactive calendars that help companies publish, manage and promote events. She is responsible for Localist’s marketing and partnership efforts.