Conversations around the planning table for new programs often hinge around the word “demand.” Employer demand usually gets the first mention, and hopefully student demand gets a nod as well. Yet instead of plugging an institution into the heartbeat of their local economy, sometimes “high-demand” programs actually set the institution up for failure.

Consider data analytics. Programs in data analytics are gaining attraction to both employers and prospective students, with seemingly no end in sight. So, to answer this demand, many colleges have begun pooling resources and forming teams to incorporate data analytics programs into their institutional offerings.

Yet, the...

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About the Author:

Cherron Hoppes is the Chief Academic Officer at Helix Education. She holds a doctorate of education (Ed.D.) from The University of Alabama with a specialization in higher education administration.