Why are some colleges attracting and enrolling more students than others? Are they inherently better? Do they have more experience? Are they working twice as hard as everyone else to achieve enrollment success? The answer to these questions, likely, is no. These institutions aren’t doing anything superhuman, they’re just approaching their craft deliberately.

Just like performance athletes, higher ed faces increasing scrutiny and competition. To compete at their craft and attract new students, colleges and universities are forced to rethink business as usual. Luckily, Anders Ericsson, who has been studying expertise for more than thirty years, co-wrote a book about this...

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About the Author:

Danielle Caldwell (http://www.helixeducation.com/resources/author/dcaldwell/) is Content Marketing Manager at Helix Education (http://www.helixeducation.com/). She is a former faculty member and current adjunct professor in Westminster College’s Master of Strategic Communication (MSC) program.