Online research plays an essential role in a prospective student’s decision-making process. Therefore, a strong content marketing strategy is an invaluable tool for attracting future students to your institution.

To create and implement an effective strategy, you need to understand the journey your audience takes before they enroll in your institution. This will allow you to engage with them from the moment they begin their search and address their needs at every important juncture.

Follow these five tips to create a content strategy that sets your institution apart:

1. Enhance or develop your marketing personas

The first step in establishing a content strategy that...

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About the Author:

Alexander Kesler is a visionary B2B digital marketer. As Founder and President of inSegment, an innovative digital marketing firm, he leads a team specializing in B2B lead generation, SEO, paid search, content marketing, programmatic media buying, and more.