West Virginia University’s digital display network started a decade ago with just ten monitors that’s just ten monitors to cover an institution of more than 30,000 students.

Today, we share messaging built from centrally managed databases with more than 200 users and more than 375 pieces of content to 120-plus screens across our entire system of the main campus and three regional campuses. Those messages aren’t simple one-offs that were slapped together for our screens. They are purpose-driven communications that lift our overall university brand and add real value to the digital signage experience on campus.

Digital Signage Content Problems

The idea of...

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About the Author:

Steve “Chewie” Stavar is the Digital Signage Specialist at West Virginia University. Stavar started working for the video production department at WVU in 2006. He produced and assisted on the production of departmental, athletic, and national messaging for WVU. For the last three years Stavar has worked exclusively with the InfoStations. He also assists with hardware maintenance of the centralized system of over 100 monitors across three campuses, new installations, and internal sales of InfoStations while his main focus is running the content management software including template layout, creation of custom elements, and working with others in WVU’s University Relations department to further the internal and external messaging of the University.