Only time will tell how the ripple effects of the wave of Microsoft’s Surface 3 cost will settle on higher education campuses

microsoft-surfaceWith the announcement of the Surface Pro 3, one can argue that Microsoft has effectively left the tablet market to the Apple iPad and Android devices, and seeks to create a market as a lightweight laptop replacement.

When Microsoft launched the Surface, it was promoted as a tablet device WITH a keyboard, implying that was an advantage over the iPad. Now that they have seemingly lost that battle to the nemesis from Cupertino, they are marketing the Surface Pro 3 as a laptop WITHOUT a keyboard. What once was an attachable feature is now a detachable one.

The second area where Microsoft has made a shift is in the area of price. The initial price of the Microsoft Surface RT was in the ballpark of the cost of the Apple iPad which was between $400 and $500. This was in line with its declaration of being an “iPad-killer.”

But with the introduction of the features in the Surface Pro, Surface Pro 2, and now the Surface Pro 3, the price point has reached close to $1000-$2000 retail with the keyboard. That places it more in line with a high-end laptop or MacBook Air than with other tablet devices like the iPad, Kindle Fire or Dell Venue.

So the next question is will the Surface Pro 3 succeed in this new niche?

(Next page: Is higher ed faculty interested in the device at the increased cost?)


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