College students can have visceral reactions to many things — dormitory life, cafeteria food, midterms. And in this age of instant criticism online, another item can be added to that list: protests against the efforts of universities to refresh their logos, slogans and mascots, the New York Times reports. The latest example of a university coming under pressure over its efforts to rebrand itself is the University of California, which after 144 years unveiled a new logo for the university system. The original seal, dating back to 1868, showed an intricate design...

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