[caption id="attachment_28693" align="alignleft" width="150" caption="Barnes & Noble's textbook rental service could create a larger audience for this growing market. "]Barnes & Noble's textbook rental service could create a larger audience for the industry. [/caption]

Bookseller Barnes & Noble Inc. is launching a textbook rental program for college students, making it the newest entrant in a growing field, and officials at book rental services say the announcement will raise college students’ awareness of the burgeoning market.

The new program, available though campus bookstores or the stores' web sites, began as a pilot program...

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