AT&T wants its iPhone users to use less wireless data, and it might consider new pricing models to curb users’ data usage as it tries to keep up with growing demand, CNET reports. At an investor conference in New York on Dec. 9, Ralph de la Vega, AT&T’s head of wireless, said the wireless operator is considering incentives to get consumers to reduce their data usage. De la Vega said 3 percent of smart-phone users are consuming 40 percent of the network capacity. "We’re going to try to focus on making sure we give incentives to those small percentages to either reduce or modify their usage so they don’t crowd out the other customers in those same cell sites," said de la Vega, according to a transcript of the conference. AT&T has been struggling to keep up with demand for wireless-data usage on its network. The iPhone, launched more than two years ago, has revolutionized mobile web usage. The device can access more than 100,000 applications, many of which use the mobile internet. And all this usage is clogging the network, causing many iPhone users, especially in large cities such as New York and San Francisco, to experience dropped calls, slow 3G service, and issues connecting to the network at all. AT&T has been upgrading its network to increase capacity. But now the company is saying it needs to actually curb usage in order to get a handle on demand. De la Vega didn’t provide specifics about how the company would get consumers to use less data. But he said a usage-based pricing model might be considered in the future…

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