[caption id="attachment_38763" align="alignleft" width="150"] The rise of analytics is partly due to the popularity of social media.[/caption]

Demand for business school graduates who can gather, analyze, and translate reams of online data will steadily rise over the next decade – a statistic that could make business analytics curriculum a focal point for campuses large and small.

A partnership between Yale University’s School of Management Center for Customer Insights and IBM, announced April 29, gives business analytics a high profile in higher education, as Yale business students will get free access to...

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