[caption id="attachment_42554" align="alignleft" width="150" caption="Analysts believe Amazon can sell 3 million to 5 million tablets in the fourth quarter."][/caption]

Amazon is expected to unveil a tablet computer Sept. 28, picking a fight with Apple Inc. and its iPad. The iPad has many challengers and has proven popular with schools, but analysts say Amazon's tablet could be different—it has a chance to be more than just a wannabe.

Amazon.com Inc. is nearly unique in its ability to sell content such as eBooks, movies, and music suited for a tablet, just like Apple does. In addition,...

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