Tongs in hand, you lean over to take in the smoky sizzle of a steak on the grill, and your thoughts naturally turn to … your alma mater? That is the plan, the New York Times reports. Food stopped being a punch line at most colleges years ago, as salad and burrito bars supplanted the overcooked broccoli and beans. Now, Washington State, a big public university in farm country that has been raising its own cattle for generations to train veterinarians and farmers, is trying to put a brand name on the college’s meat. It shipped the first introductory orders of packed and frozen W.S.U. Premium Beef [1] in January. Students conducted surveys at football games to determine whether there was an appetite for well-marbled, expensive cuts of Wagyu, a Japanese breed raised here since the 1990s. Unsurprisingly, in a sea of tailgate parties, they found ample evidence for a market share…