According to new research published by UPCEA and Helix Education, most higher ed professionals have a limited data-driven mindset. For example, 83 percent of the professionals surveyed have no knowledge of the cost-per-inquiry of their most effective marketing channel for undergraduate inquiry.

More than half of those surveyed made the same indication for graduate inquiry. Additionally, less than half of higher education professionals go through a formalized process when determining which new programs to develop.

Leading by Gut or by Data: The Data-Driven State of Higher Ed Decision Making--which surveyed 480 higher ed professionals with the aim...

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About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura