At a time when companies and universities that run massive open online courses are struggling to prove their value, Columbia University professor and physicist Brian Greene thinks he has a new and potentially more effective way to teach students online: World Science U, a science education platform that offers everything from two-minute educational videos to full-fledged university-level classes, Fast Company reports.

Greene knows a little something about creating science content that’s understandable to the masses. In addition to his teaching at Columbia, he is the co-founder of the annual World Science Festival, a host of Nova science documentaries, and author of a number of popular books that explain abstract physics theories to average readers. Instead of using the Internet as a new delivery vehicle for old-fashioned teaching (as many other MOOCs do), Greene explains that his new platform “turns abstract ideas into interactives that people can play with.”

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