Big Data is new and “ginormous” and scary –very, very scary, writes Lisa Arthur for Forbes. No, wait. Big data is just another name for the same old data marketers have always used, and it’s not all that big, and it’s something we should be embracing, not fearing. No, hold on. That’s not it, either. What I meant to say is that big data is as powerful as a tsunami, but it’s a deluge that can be controlled . . . in a positive way, to provide business insights and value. Yes, that’s right, isn’t it? Over the past few years, I have heard big data defined in many, many different ways, and so, I’m not surprised there’s so much confusion surrounding the term. Because of all the misunderstanding and misperceptions, I have to ask: CMOs, when you talk about “big data” in the C-suite, do you know if everyone’s on the same page? And even closer to home, are you certain there’s consensus within your marketing organization?
Jake New studied journalism at Indiana University, where he was editor-in-chief of the campus newspaper, the Indiana Daily Student. At the IDS, Jake covered the IU administration, minority student issues, and state education policy. After a brief stint at the Bloomington Herald-Times covering IU, crime, and local politics, Jake interned at the Chronicle of Higher Education in Washington D.C, writing about online learning, open-access policies, academic publishing, and ed-tech startups. Jake joined eCampus News as an assistant editor in May 2013, where he continues to cover technology and higher education. His days often begin with a cup of coffee and the sinking feeling that another MOOC story is just around the corner. Follow Jake via Twitter: @eSN_Jake