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Survey: Back-to-college clothing is more important than tablets

If you’re a college student, it’s likely you’ve purchased some new fall wardrobe staples rather than a tablet this school year, Mashable reports. This latest inforgraphic from social media agency MRY [1] titled, “Back-to-College 2012” shows us how today’s college students shop for back-to-school items and how they’ve prioritized their purchases. Students spend an average of $900 during this time of year (this figure comes from research conducted by shop.org which is the digital/e-commerce division of the National Retail Federation.) Students lean toward buying must-have items like laptops [2], software [3] and books, but above all, fall clothing (61% of purchases). Only 13% of college students say they spent their back-to-school funds on tablets. According to the survey, college students prefer brick-and-mortar stores to online shops when buying their back-to-school items, especially big-box retailers like Target and Walmart where they can buy many types of items in one trip. But they welcome digital help for shopping advice. College students turn to Facebook [4] when it comes to talking about back to school shopping (88%), only second to talking about desired purchases in-person (97%). More than half of students reached out to a brand directly on Facebook (55%)…

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