Marc Torrence noticed a change in his popularity after covering his first University of Alabama football game -- he gained thousands of followers on Twitter, USA Today reports.

"Even if 10 or 15 other people are tweeting the same quotes from (head coach) Nick Saban at a press conference, I get tons of retweets," Torrence said. "Everyone wants to know what Nick Saban is saying."

Torrence isn't the only college student increasing his professional interest in social media. As schools across the nation develop social media programs, students are finding out it might be a necessity.

Southern New Hampshire University offers a social...

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