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The rise of Big Data brings tremendous possibilities and frightening perils

Debates are raging about whether big data still holds the promise that was expected or whether it was just a big bust, The Huffington Post reports.

The failure [1] of the much-hyped Google Flu Trends to accurately predict peak flu levels since August 2011 has heightened the concerns.

In my mind, there is no doubt that data analytics will one day help to improve health care and crime detection, design better products, and improve traffic patterns and agricultural yields. My concern is about how we will one day use all the data we are gathering — and the skeletons it will uncover.

Think about how DNA technology is being used to free people who were wrongfully imprisoned decades ago. Imagine what supercomputers of the future will be able to do with the data that present-day data gatherers haven’t yet learned to use.

Today, data are accumulating at exponentially increasing rates.

There are more than 100 hours of video uploaded to YouTube every minute, and even more video is being collected worldwide through the surveillance cameras that you see everywhere. Mobile-phone apps are keeping track of our every movement: everywhere we go; how fast we move; what time we wake. Soon, devices that we wear or that are built into our smartphones will monitor our body’s functioning; our sequenced DNA will reveal the software recipe for our physical body.

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