As rapid developments in online learning shake up higher education, students face a dizzying array of course, degree and certification options with little sense of which path will lead to a job.

Now, efforts are under way to fill that void and offer some structure to an otherwise difficult-to-navigate and fast-growing market, Wall Street Journal reports. Apollo Education Group Inc., best known for its University of Phoenix for-profit college, is expected to launch an "online marketplace" dubbed Balloon on Tuesday. It will start with a catalogue of nearly 15,000 technology classes from big-name course providers including Microsoft Corp., Adobe Systems Inc.,...

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