Long ago lapped by Facebook in popularity and with fast-growing Twitter on its tail, social networking site MySpace is planning a series of updates over the next months that will link its users’ posts to those sites more easily and carve out its niche as an entertainment hub more clearly, reports the Associated Press. The changes were unveiled by co-presidents Jason Hirschhorn, 38, and Mike Jones, 34, this week following the abrupt departure of CEO Owen Van Natta in February after just 10 months on the job. The two remaining executives acknowledged that change has been slow coming to the site, and critics have often cited its clunkiness compared to Facebook. MySpace’s monthly visitors declined 7 percent in January from a year ago to 120 million worldwide, compared with Facebook’s 471 million visitors, a 100 percent increase, according to internet tracker comScore Inc. Hirschhorn said MySpace needs to be more uniquely focused on the 14 million musicians who put songs and videos on the site and how fans interact with them, and it will give more control to artists over their profiles. The site also will open up its platform for games more widely and reward users who act as evangelizers of content. Refocusing its gaze on the core 13-34 age group that represents more than half of its visitors and 84 percent of all time spent on the site, MySpace also will add a better, smarter “stream” that allows users to see more of what their friends are doing in a central location, as well as a “Super Post” update bar that allows users to post links, videos, and updates to MySpace, Facebook, and Twitter all at once…

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About the Author:

Meris Stansbury

Meris Stansbury is the Editorial Director for both eSchool News and eCampus News, and was formerly the Managing Editor of eCampus News. Before working at eSchool Media, Meris worked as an assistant editor for The World and I, an online curriculum publication. She graduated from Kenyon College in 2006 with a BA in English, and enjoys spending way too much time either reading or cooking.


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