Dozens of colleges are embracing student blogs on their web sites, seeing them as a powerful marketing tool for high school students, who these days are less interested in official messages and statistics than in first-hand narratives and direct interaction with current students. But so far, none of these student blogs match the interactivity and creativity of those at the Massachusetts Institute of Technology, reports the New York Times. MIT’s student blogs are posted prominently on the admissions home page, along with hundreds of responses from prospective applicants–all unedited. Not every admissions office has been so ready to welcome uncensored student writing. "A lot of people in admissions have not been eager for bloggers, mostly based on fears that we can’t control what people are saying," said Jess Lord, dean of admissions at Haverford College. "We’re learning, slowly, that this is how the world works, especially for high school students." MIT’s bloggers, who are paid $10 an hour for up to four hours a week, offer thoughts on anything that might interest a prospective student. Some offer advice on the application process and the institute’s intense workload; others write about quirkier topics, like warm apple pie topped with bacon and hot caramel sauce, falling down the stairs, or trying to set a world record in the game of Mattress Dominos. Posting untouched student writing–and comments reacting to that writing–does carry some risks. Boring, sloppily written posts do nothing to burnish an institutional image, college admissions officials say, and there is always the possibility of an inflammatory or wildly negative posting…

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