According to a Stanford University report, multitaskers of media activities such as watching YouTube, writing eMail, and talking on the phone are not very good at any of their tasks, Reuters reports. Researchers who published their report in the Proceedings of the National Academy of Sciences said the results surprised them. They were looking for the secret to good media multitaskers but instead found broad-based incompetence. "Heavy multitaskers are lousy at multitasking. … The more you do it, the worse you get," said Stanford communications professor Clifford Nass. Compulsive media multitaskers are worse at focusing their attention, worse at organizing information, and worse at quickly switching between tasks, the Stanford scientists wrote. After testing about 100 Stanford students, the scientists concluded that chronic media multitaskers have difficulty focusing and are not able to ignore irrelevant information. "We knew that multitasking was difficult from a cognitive perspective. We thought, ‘What’s this special ability that people have that allows them to multitask?’ … Rather than finding things that they were doing better, we found things they were doing worse," Stanford symbolic systems professor Eyal Ophir said…

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