Unlike zombie outbreaks, which generally spread whether you want them to or not, B2B marketing campaigns don’t typically go viral, Business2Community reports.

So when one of our portfolio companies, Instructure, had a story blow up to the tune of thousands of tweets and coverage from over 600 news outlets on Wednesday alone, I was all over it. All over it like a hungry zombie scarfing down a human brain.

The campaign, in case you haven’t already guessed from the title, picture, and terrible puns, is a Walking Dead MOOC (massive open online course), hosted on their Canvas...

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