There’s quite a kerfuffle going on in the world of big data, with a range of prominent articles in the past month suggesting it’s not the analytical holy grail it’s been made out to be, ABC reports.

Taken together, these pieces suggest the start of a serious rethink of what big data can and can’t actually do.

Perhaps most prominent is a piece in the journal Science on March 14. It builds from an article in Nature last year reporting that Google Flu Trends (GFT), after a promising start, flopped in 2013, drastically overestimating peak flu levels. Science now reports that GFT...

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