Who has time to read a whole book anymore? That’s the thinking behind a new publishing venture by the FT Press, a unit of Pearson, which has introduced two series of short, digital-only titles for professionals who want quick snippets of advice for $2.99 or less, reports the New York Times. The publisher, through a new imprint named FT Press Delivers, has quietly begun selling what it is calling Elements and Shorts through the Kindle electronic bookstore on Amazon.com and Barnes & Noble’s e-bookstore. The Elements, which the publisher has priced at $1.99, are stripped-down, 1,000- to 2,000-word versions of already-published books, while the Shorts are newly written essays of about 5,000 words, priced at $2.99. Titles include “Reengineering the Rules of Management,” by James Champy, the co-author, with Michael Hammer, of “Reengineering the Corporation,” one of the biggest business best sellers of the 1990s, and “Keeping It Honest, From Kitchen to Coca-Cola,” by Seth Goldman, co-founder and chief of Honest Tea, the maker of organic drinks. “It’s a good idea to be able to provide people with shorter, more expedient, more time-sensitive” content, said Timothy C. Moore, publisher of the FT Press…

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About the Author:

Meris Stansbury

Meris Stansbury is the Editorial Director for both eSchool News and eCampus News, and was formerly the Managing Editor of eCampus News. Before working at eSchool Media, Meris worked as an assistant editor for The World and I, an online curriculum publication. She graduated from Kenyon College in 2006 with a BA in English, and enjoys spending way too much time either reading or cooking.


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