Gartner research VP Frank Buytendijk has called on organisations to be prepared to put the brakes on complex, high-level data analytics and get the basics right before the practice gets out of control and they cross the ‘creepy line,' CIO reports.

Netherlands-based Buytendijk – who was speaking on Monday morning at Gartner’s Business Intelligence Summit in Sydney – warned that taking steps to correctly implement predictive and descriptive analytics is not easy and organisations should take care when using tools.

“It’s easy to use tools [but that] will not lead to better decisions. If you don’t know what you are doing, easy...

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