The 1990s babies matriculating at top-tier universities are in the midst of active protest. They have been for a while now, the Root reports.

Back in November, several black students at the University of Michigan launched a social media campaign on Twitter, using the hashtag #BBUM, an acronym for “being black at the University of Michigan,” to describe their unique and often irritating experiences as black students at a predominantly white school. Among their frustrations were the usual: hearing how they gained admission because of affirmative action policies; not being “black enough” because they achieved excellent grades and “sounded white”; having to be the spokesmen and -women for black America in history class; or, on the other side of that spectrum, being ostracized because they weren’t acclimating to their new settings fast enough and instead were choosing to be rowdy, urban or culturally demonstrative on campus.

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