When it comes to overcoming obstacles, it's all about perspective and attitude. But, for many companies, Big Data often seems too daunting to surmount, 1to1 Media reports.

With so much customer information flowing into any given organization, companies are overwhelmed by both the wealth of insight and the competitive market. Yet, while Big Data has become the buzzword of the moment, garnering the interest of sales, marketing, and IT professionals alike, most are doing just that—talking, not doing. In many instances, companies aren't even sure where to begin.

"Everyone talks about it and very few people really know how to do it,...

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