Creating big-data capabilities and becoming a data-driven organization are near the tops of surveys for the most pressing business imperatives as we approach 2014, ZDNet reports.

These improved business-intelligence (BI) trends are requiring better access and automation across data flows from a variety of sources, formats, and from many business applications.

The next BriefingsDirect panel discussion then focuses on ways that enterprises are effectively harvesting data in all its forms, and creating integration that fosters better use of big data throughout the business process lifecycle.

Here now to share their insights into using data strategically by exploiting all of the data from all of the applications across business ecosystems, we’re joined by Jon Petrucelli, Senior Director of the Hitachi Solution Dynamics, CRM and Marketing Practice, based in Austin, Texas; Rick Percuoco, Senior Vice President of Research and Development at Trillium Software in Bedford, Mass., and Betsy Bilhorn, Vice President of Product Management at Scribe Software in Manchester NH.

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