Recent articles about Pandora’s and Netflix’s use of big data illustrate why government IT managers should not just focus on data management, data collection and even big data processing. They need to shift the focus from the data producer to the data consumer, GCN reports.

A Wall Street Journal article on Pandora describes how it is mining its big data troves to make inferences on its users’ political affiliation, demographic groups, parental status and income. It is those inferences that are of value to the music service’s advertisers, not the music data listened to.

Meanwhile, the Atlantic looked...

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