Let me start on a humorous note that surfaced on Facebook recently: "Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it."

I think this is wrong on both counts, actually: just ask anyone who has teenage kids, or ask any Google user that knows how to spell 'NSA,' CNN reports.

For the purpose of this discussion lets define 'big data' with my 5V's (expanded from Gartner): the exponential growth of data-velocity, -variety, -volume, -virility and -value. In other words, a...

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