Barnes & Noble on Oct. 20 is expected to unveil its own electronic reader, called the Nook, reports the New York Times. The device features color touch-screen controls and a gray-and-white reading display. It will cost $259, matching Amazon.com’s most recent price cut for its latest edition of the Kindle. According to an advertisement that Barnes & Noble placed in the Oct. 25 issue of the New York Times Book Review, the Nook will permit readers to lend their digital books to friends and download books wirelessly. Barnes & Noble is jumping into a crowded market dominated by the Kindle and Sony’s Reader. In July, Barnes & Noble created an e-bookstore on its web site, BN.com, and it sells digital editions that can be read on the iPhone from Apple and the BlackBerry, as well as on computers and laptops. The advertisement for the Nook says consumers will be able to "access over 1 million eBooks, newspapers, and magazines." About 500,000 of the books available at BN.com can be downloaded free of charge, through an agreement with Google to provide electronic versions of public-domain books that Google has scanned from university libraries. These editions are currently not available on the Kindle…

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