If Apple is really considering price cuts [1] on its just-introduced iPad, the best advice is to make them before launch, not after, according to PC World.
Not today, or tomorrow, but a price drop a week–or even a day–before it goes on sale might give the iPad an incredible boost. I will also describe what other businesses can learn from Apple’s troubles.
The iPad has been gradually settling back to early after a less than stellar Steve Jobs introduction on Jan. 27. The truth is that, for many, a supersized iPod touch just isn’t too terribly interesting.
A well-timed price cut could light a fire under iPad sales. That such a cut would be a bit of a black eye for Apple would be noticed by only a few.
Just the fact that Apple appears to already be talking to analysts about “nimble” pricing suggests consumer interest in the iPad is less than the company hoped. A post-introduction survey actually found that the more consumers knew about the iPad, the less they wanted one [2].