If Apple is really considering price cuts on its just-introduced iPad, the best advice is to make them before launch, not after, according to PC World.

Not today, or tomorrow, but a price drop a week–or even a day–before it goes on sale might give the iPad an incredible boost. I will also describe what other businesses can learn from Apple’s troubles.

The iPad has been gradually settling back to early after a less than stellar Steve Jobs introduction on Jan. 27. The truth is that, for many, a supersized iPod touch just isn’t too terribly interesting.

A well-timed price cut could light a fire under iPad sales. That such a cut would be a bit of a black eye for Apple would be noticed by only a few.

Just the fact that Apple appears to already be talking to analysts about “nimble” pricing suggests consumer interest in the iPad is less than the company hoped. A post-introduction survey actually found that the more consumers knew about the iPad, the less they wanted one.

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About the Author:

Meris Stansbury

Meris Stansbury is the Editorial Director for both eSchool News and eCampus News, and was formerly the Managing Editor of eCampus News. Before working at eSchool Media, Meris worked as an assistant editor for The World and I, an online curriculum publication. She graduated from Kenyon College in 2006 with a BA in English, and enjoys spending way too much time either reading or cooking.


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