Colleges have fully embraced Facebook as a way to interact with current and prospective students, alumni, and even the general public, ThoughtPick reports. It’s a natural fit for finding and communicating with students who are online all the time anyway, and affords colleges a seemingly limitless opportunity for sharing photos, recruiting new students, featuring professors and visiting speakers, and bolstering the image of the institution. Here are 50 great ways colleges are using Facebook.

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