In June 2016, “Winning One Program at a Time: A Systemic Approach,” the paper co-written by Verified Studios CEO Adam Schultz and Kay Zimmerman, NC State Associate Vice Provost DELTA-Marketing and Partnership Development, won the Distance Learning Administration Conference Best Paper Award.

Over the last two years, the Durham-based digital marketing agency has guided deployment of a scalable, low-cost, high ROI program-level marketing system across 18 NC State online and distance education programs. The paper shares the results of the program-level marketing strategy, highlighting ways for other universities to deploy a similar system.

“I’m excited to be recognized by my...

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About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura