Pew Research recently found Gen Z to be the best-educated generation so far. This generation is less likely to drop out of high school and more likely to pursue higher education than previous generations. This means universities don’t have to spend the same time and energy convincing them to advance their education like they used to. Instead, institutions must find ways to stand out from all the other colleges courting Gen Z students.
As Gen Z students finish high school and apply for higher education, colleges and universities will spend the next decade focusing on this audience. College admissions teams must go beyond their past tactics to engage these prospective students and make the application process more appealing. Here are four tips to improve the application process and engage Gen Z college students.
This younger generation is a digitally native and technologically savvy crowd. They’ve never experienced a world without the internet or even mobile phones and social media. This means it is critical for higher education institutions to incorporate digital technology into their interactions with Gen Z college students, starting as soon as they visit a website.
Growing up using technology regularly, this generation expects seamless and straightforward processes with tools to help them achieve their goals. By integrating technology into college application processes, schools can utilize these students’ digital-savvy skills while simplifying the process for both students and school administration.