Interacting with a chatbot in a team setting could lead to greater creativity when the team’s human members feel less judged as they suggest ideas, according to a new study.
The study, “IdeaBot: Investigating Social Facilitation in Human-Machine Team Creativity,” by researchers at Cornell University’s College of Agriculture and Life Sciences (Cornell CALS), used an AI platform from AI company Juji Inc. to investigate how humans collaborate with a cognitive AI assistant, in the form of a chatbot for a creative brainstorm.
The study found the following:
- When human participants perceived their teammate was the Juji chatbot when participating in a creative idea task, they consistently produced more, higher-quality ideas.
- When the conversational style of the chatbot was robotic (versus human-like), participants with high anxiety in group communication reported greater creative confidence.
“When working with the Juji chatbot, human participants worried less about judgments from their partners, and they yielded more fruitful conversational outcomes in the task,” said Angel Hwang, the study’s co-author and a graduate student working with Andrea Stevenson Won, assistant professor of communication and director of the Virtual Embodiment Lab at Cornell CALS.
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